ZUI's have been existing since a long time....but havent got much focus ....until apple launched its iphone interface which is a ZUI.
HEre are some ZUI's which are worth watching:
http://www.zoomorama.com/
http://www.2goto.com/
and ofcourse old players like google has been pitching on it since a long time
earth.google.com
Maps.google.com
Most 3D softwares use this interaction for better usability...
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