Applying Emotional Design...

An excerpt from Trevor van Gorps article Emotional Design with A.C.T. – Part 1

As human beings, we assign personalities to objects, interfaces and websites based on the way they behave and appeal to our senses. Even though we consciously know that computers and media are not animate and do not have feelings, we still respond socially and automatically when viewing, interacting and evaluating them.⁵ It has been suggested that products should be viewed as “living objects with which people have relationships.”⁶ Through the relationships that are formed by using products, people can be made to feel happy or sad, angry or passive, relaxed or anxious, proud or ashamed, and motivated or demotivated.